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The Josie Club

Social Club     |    Creative Consultant

A logo redesign and brand identity system for a Black Queer Femme and Woman operated social impact group that organizes community around collaborative event productions.

Founded by: Jet Toomer, Racquel Chevremont, and Nina Chanel Abney. 

Objective

Redesign of the original logo. Create a visual language and aesthetic that distinguishes the collective from other queer social events while visually reinforcing the culturally rich, elevated and exclusivity of The Josie Club experience. 

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Basic Style Guide

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Original Logo

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Social Media Templates

Photography by Rashida Zagon

Pride 2024

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New York Pride Parade 2025

Photography by Lynsey Weatherspoon

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